You will need 3 types of writing categories to launch a blog:
- Blog Posts – Need at least 7 to start.
- Website Pages – Home Page, Opt-In Page, Resources Page, About Us Page, Terms & Conditions Page, etc. You will need powerful, attention grabbing, and persuasive messages on these pages. I cover this topic in my blog post: Use Powerful Words in Your Marketing Copy
- E-Mail Letters – I cover this topic in my blog post: How to Write Persuasive Marketing Emails
Each of the categories above have a different goal, style, and presentation, but here I will show you how to write compelling #blog posts.
Writing Compelling Blog Posts
Create the content that motivates readers to keep returning to your blog and that people love to share. To do this, your blog posts must have great tips and help people solve problems.
There will be other bloggers writing about similar topics, so be unique in your writing style. The best way to be unique is to just be yourself! Also see how you can present a different perspective on the same topic others are writing about. It is important that you stand out from the rest and present a different viewpoint with unique solutions that no one else is presenting.
Part of being unique and interesting is telling your story… everyone has one, and your story is an important one. The important part of storytelling is only focusing on the interesting parts for the reader. Try not to babble and waste their attention span on needless parts of the story.
Although telling your story is important, be careful not to make your blog all about yourself. Only add a little anecdote in between the posts or courses. Doing it the right way will make your material more interesting.
Besides your own experiences, use examples from history or other short analogies to communicate your points. It also helps to use images and photos to illustrate your points and to make more attractive posts.
Always be honest and transparent. You accomplish this by making sure you’re stating actual experiences and facts, while staying away from exaggerated claims. Before you publish your post, do the research needed to state correct facts. Always verify you’re being truthful by quoting the sources from where you obtained your facts.
Your blog posts must add value to your readers’ lives. This is the only way you will attract quality readers to your site. Quality readers are the ones who’ll be with you for the long haul and keep coming back for more. They are the ones who will support you and recommend your site to others.
Writing is an art, and it’s more than just putting your thoughts down on paper. I learned this from my son and daughter, because they both read my blog posts and gave me valuable advice on areas I needed to improve. There’s nothing better than receiving good feedback and advice from family members and friends.
So once you start writing blog posts, the #1 important thing to do is to have someone read your post and give you feedback on your writing style. Have them critique the quality of the
information presented, your grammar, and how the post is organized. Take the time to develop and improve your writing skills.
With writing you should have a beginning, middle, and end. There should be structure and the writing should flow. Write blog post headlines and titles that attract readers. Here’s some examples of types of powerful titles:
- How to Posts… (How to Increase Sales)
- List Posts … (10 Step Plan to Increase Sales)
- Testimonial Posts … (How Philip Doubled his Revenue in 4 Short Weeks!)
Sign off your blog posts in a unique way: Always add a signature to the bottom of your posts with a brief “about the author” description.
The difficult part of #blogging is the pressure to constantly create new blog posts. One strategy is to publish new articles only 2-3 times a month for several months instead of the commonly recommended 4-5 times. You’ll run out of ideas if you’re publishing too many, too fast. But make sure you’re writing quality and in-depth articles instead of quantity.
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Where to Get Ideas for Topics
Trying to decide what to write will take up a lot of your time. These are some great tips to discover what blog post topics would be of value for your niche audience:
Go to answer forums to see what people are asking.
Look at the questions that people are asking on these forums and communities:
The most common questions on these forums will be exactly what you want to write blog posts about. This is the reading material that is in demand today.
Amazon.com Best Sellers Click on a topic and then it will show you the sub-categories… these are closer to your niche topic. Here you’ll get ideas of what to write about. Click on the sub-category again and there may be more specific topics.
Go to Magazines.com and search for magazines in your niche topic. These magazines show you the most popular topics right on their front page. Zoom in to read the titles of articles. Write them down and now you have more ideas of what to write about.
Use a 1 or 2 question survey after you launch your blog. You can place it on your home page, or send out the questions in an email. Limit the survey to just two questions, so as many readers as possible will actually answer the questions.
Two powerful questions to use:
- What is the # 1 challenge you’re facing today?
- What skills would you like to improve?
Both of these are open ended questions so leave a text field where people can write whatever they want.
Use a comments section to get ideas after you get your blog up and running.
As you can see there is a lot involved in writing and presenting a great blog post. Don’t fall short in any of the important things mentioned here and you’ll do fantastic.
Blogging for beginners is like playing a sport that you never played before. It takes time and practice to learn and develop new skills. Some people pick up the necessary skills faster than others. In the end, everyone has the ability to succeed if they want to. So, if you decide to do it, be patient, put in the work, hone your writing skills, and you can be successful.
Take advantage of these tips and go start writing some blog posts for your niche, and don’t forget to get the feedback needed to perfect your posts.
Depending on whether or not you have some things already written, it could take 1 to 2 months to do this step.
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